Product Marketing Lead (Englishdom)

Описание

Englishdom is a leading EdTech company from Ukraine, reshaping the education market in Eastern Europe and beyond. For over 10 years, we’ve been helping students achieve their goals in English — not just learning the language, but changing their lives for the better.

We are looking for a Marketing Growth Lead / Product Marketing Lead who will build and scale B2C marketing as a system - from strategy and channels to funnels, experiments, and revenue (both new and repeat). This is a highly autonomous role with full ownership of key business metrics.

About you

• Experience launching new B2C products or funnels (research, budgeting, GTM, analysis).
• Strong understanding of marketing channels (not necessarily hands-on everywhere but able to go deep when needed).
• Ability to design experiments and make decisions based on data.
• Strong skills in product metrics and conversion analysis (funnel mindset, cohorts).
• Experience in people management and working with cross-functional teams.
• Hands-on approach: willingness to dive into analytics, ad accounts, creatives, landing pages, or flows to identify the real problem.
• Audience & insight research skills: segmentation, JTBD/motivations, pain points, barriers, triggers — and the ability to translate insights into messaging, offers, and channel decisions.
• Ability to build GTM plans for new products/features, prioritize hypotheses (impact/effort), and run experiments with clear success criteria.
• High autonomy: “I see the problem → I build a plan → I bring the team together → I drive it to results.”

Would be a plus

• Experience building a growth system from scratch or scaling after product-market fit.
• Experience testing and scaling into new geos or new audiences.

What you will do

• Develop and lead a long-term marketing strategy (segments, positioning, channel model, priorities).
• Plan and execute GTM launches and seasonal/situational campaigns.
• Build a strong experimentation system across funnels and flows (hypotheses → test design → launch → learnings → scale).
• Manage marketing channels end-to-end (paid, CRM/lifecycle, SEO, partnerships, influencers) via your team and/or external partners.
• Own unit economics: CAC/CPA, conversions, cohort analysis.
• Set up operational processes: planning, prioritization, reporting, weekly/monthly rhythms, collaboration with creative, analytics, and product.
• Lead the marketing team and contractors: goal-setting, performance management, development, hiring/firing when needed.
• Work closely with the executive team on shared goals, budgets, forecasting, and priorities.

What’s important to us

• Results and metrics over “marketing activity for the sake of activity.”
• Ability to build processes that work without manual heroics.
• Strong communication with C-level and ability to drive strategic initiative.

What we offer:

• Remote work and flexible schedule — work from wherever you're most comfortable.
• Paid vacation and sick leave.
• 50% discount on English lessons for you and your children + free speaking clubs.
• Up to 80% compensation for professional development (courses, webinars, meet-ups).

Join us!