Martech & Database Marketing Specialist

Описание

WE ARE

SoftServe isn’t just about technology – it’s about open-minded people who love technology and have everything they need to pursue their passion for innovating. We are about people who create bold things, make a difference, have fun, and love their work.

What’s more, SoftServe is one of the biggest global IT companies with Ukrainian roots, a top employer, an industry leader, and a sustainable and socially responsible company.

HR Marketing surely shares that passion and makes it burn eternally. It’s made up of people you can learn from and face the battlefield's challenges. Our main goal is to attract people from outside SoftServe by showing them what’s happening inside: our teams, and their innovations, how we collaborate with clients, the way we create bold things together, and more.

At the same time, we engage our associates by creating the best environment, increasing a sense of a common journey, and facilitating communications – not pushy but supportive, not aggressively corporate but humane. And the best outcome is when our people find their way in the SoftServe Universe.

IF YOU ARE

Experienced digital marketing professional with 3+ years in marketing technology, marketing automation, and CRM systemsProficient in HubSpot, with a track record of building and optimizing automation workflows, lead nurturing, and campaign managementSkilled in data analysis and segmentation, with the ability to translate insights into targeted and effective marketing actionsCompetent in integrating and managing MarTech stacks, ensuring seamless data flows across CRM, analytics, email, and other platformsKnowledgeable about data privacy regulations such as GDPR and CCPA, with the ability to implement compliant marketing processesStrategic in defining technical requirements, leading implementation, and driving adoption across teamsFamiliar with AI tools and platforms like ChatGPT, Jasper, or similar AI-driven MarTech solutionsComfortable collaborating with IT, marketing, legal, and external vendors to scale marketing capabilitiesEfficient in managing complex digital workflows, troubleshooting issues, and offering expert guidance on best practicesDetail-focused, analytical, and enthusiastic about automation, efficiency, and data integrityProficient in English at an upper-intermediate level or higher

AND YOU WANT TO

Take ownership of marketing automation and technology processes across SoftServe’s global HR Marketing functionManage the organization's databases, ensuring they are well-organized, up-to-date, and accurateOversee data entry, data cleaning, and data enrichment processesDesign, implement, and optimize workflows that power campaigns, newsletters, and lead-nurturing programsEnsure full compliance with GDPR standards and handle consent, data rights, and secure data transfersLead the integration of marketing tools with CRM and analytics platforms to enable seamless campaign tracking and reportingIntroduce and test new tools and technologies that improve team efficiency and user experienceIntegrate AI-powered tools and technologies into daily marketing workflows to enhance automation, personalization, and performance.Build documentation and training resources to support the adoption of marketing technology across teamsCollaborate closely with the Employer Brand, Digital & Tech teams to align on strategy and executionContribute to campaign success measurement through marketing attribution models and engagement dashboardsElevate HR Marketing tech ecosystem to drive smarter, data-informed decisionsShape a scalable and secure MarTech infrastructure that supports SoftServe’s employer brand goalsCreate efficient, automated workflows that save time, reduce errors, and deliver results

TOGETHER WE WILL

Collaborate with a skilled, cross-functional team that values innovation, transparency, and continuous learningShare knowledge, improve processes, and continuously raise the bar for marketing operationsSupport your professional growth with access to diverse learning opportunities through SoftServe University, a personalized career path, and dedicated mentorship.Keep learning, experimenting, and testing new ways of working because in digital, nothing is ever finalEnjoy flexible working hours, remote options, insurance, and wellness perks