Retention Marketing Manager, OnTaxi BU

Описание

We’re looking for a Retention Marketing Manager to strengthen our team!

The product that needs your drive

We are OnTaxi, a nationwide ride-hailing service in Ukraine.

Every day, across the country, our team ensures the safety, quality, and care of every OnTaxi trip for hundreds of thousands of people.

We’ve already achieved remarkable results, bringing our product into the top 3 ride-hailing services in Ukraine. But we have even bigger ideas and ambitions ahead. That’s why we’re expanding our team.

Your future team of professionals

Join our marketing team, where we craft personalized marketing campaigns that strengthen and grow the OnTaxi brand. Our current team includes talented specialists in marketing and design, working together to create memorable, creative campaigns.

Impact you will make

Prepare regular, ad-hoc, and research Excel reports based on SQL data. Collaborate with the Mobile Data Analyst to build reports for deeper data insights. Analyze the effectiveness of marketing campaigns using generated reports. Develop and configure customer and driver funnels using Viber, SMS, in-app messages, email, and push notifications. Test and optimize communication funnels through A/B testing (message content, timing, promo offers). Measure the performance of each funnel stage (conversion rate, transition percentage, completed rides). Implement automated communication management solutions (CRM, promo codes, campaign reminders). Monitor and improve automation processes, ensuring all scenarios work as intended. Calculate and forecast promo campaign budgets based on past campaign analysis. Initiate and execute promotional activities to boost engagement among clients and drivers. Develop driver retention programs (challenges, promotions, reactivation initiatives). Create customer retention strategies (reactivation campaigns, personalized offers for key cohorts). Track key retention metrics: churn rate, repeating orders, growth rate. Prepare campaign performance reports with channel analysis, ROI, CAC, and LTV metrics. Generate data-driven recommendations for the marketing team. Control expenses and identify ways to optimize budgets.

Skills we are looking for

Experience

1–3 years in a similar position within a company.

Technical and professional skills

Advanced SQL user (experience writing complex queries). Proficiency with analytics tools (Power BI, Tableau, Google Analytics). Experience handling large datasets and performing audience segmentation. Familiarity with CRM systems and communication automation tools. Skills in building and optimizing sales funnels. Understanding how to manage Viber, SMS, email, and push campaigns. Experience in setting up and testing automated workflows. Ability to integrate new marketing tools into existing business processes. Experience in organizing and maintaining creative asset storage (Google Drive, Figma, internal servers). Ability to plan and measure performance metrics (reach, conversion, ROI). Skills in budgeting, forecasting, and tracking performance against plans.

Soft skills

Result-oriented mindset and focus on achieving KPIs. Accountability for decisions and their impact on the company’s strategy. Ability to collaborate effectively, communicate openly, and motivate teammates. Respect, constructive feedback, and empathy in teamwork. Stress resilience and adaptability in dynamic environments. Creativity in developing new ideas, strategies, and communications. Strong written and verbal communication skills. Readiness to quickly adopt new tools and trends. Focus on audience needs and ability to extract insights from data. Analytical thinking: spotting trends and adjusting strategies accordingly.

Additional skills

Higher education in marketing, advertising, PR, or design.

We offer

A great team of professionals you’ll enjoy working with every day. Competitive compensation. A transparent and open culture where everyone has the right to their own opinion, and to make mistakes. The flexibility to work remotely and plan your own schedule and start of the workday. Internal training sessions, workshops, and master classes. Free English language courses. 19/21 vacation days and 15 paid sick leave days. Medical insurance, including optional dental coverage. Socially responsible colleagues: we volunteer together and support community initiatives.

Hiring process

Recruitment interview Skills assessment Test task Offer call

We approve of a flexible approach, so these steps might be changed individually. We strive to ensure transparency and openness in the hiring process, and we understand the importance of providing timely feedback. If your resume meets the job requirements, we will contact you to clarify details and schedule an interview within 2 weeks after your application is submitted. The timeframe for feedback between interview stages may take up to 2 weeks.