Нова пошта — лідер експрес-доставки в Україні. Наша команда постійно зростає, і зараз ми шукаємо «Product Owner (Customer Growth)». Фахівця, який буде відповідати за зростання цінності клієнтської бази групи компаній NOVA на ринках України та Європи.
Формувати та реалізовувати growth-стратегію клієнтів з використанням програми лояльності, гейміфікації, персоналізованих пропозицій і тригерних комунікацій;Розвивати та масштабувати механіки лояльності й стимуляції з урахуванням специфіки локальних ринків України та Європи;Керувати повним життєвим циклом клієнта: активація, утримання, реактивація, win-back на основі сегментації, когорт;Впливати на економіку продукту: LTV, ARPU, CAC, Churn, Conversion Rate;Запускати та масштабувати data-driven експерименти: A/B-тести механік, оферів;Будувати екосистему партнерств: внутрішні сервіси групи NOVA та зовнішні партнери, координація інтеграцій і спільних продуктів;Забезпечувати роботу кросфункціональної команди: формування roadmap, пріоритизація backlog за бізнес-цінністю, робота з IT, маркетингом і data;Забезпечувати прозору аналітику та звітність для стейкхолдерів.
Ми очікуємо від тебе:
Від 3 років досвіду Product Owner або Product Manager у growth, CRM, loyalty, FinTech або E-commerce продуктах;Сильний аналітичний бекграунд: LTV, ARPU, CAC, ROI, Churn, когортний аналіз;Практичний досвід впровадження або інтеграції CRM-платформ, розуміння принципів роботи платформ клієнтських комунікацій, зокрема eSputnik або Braze, а також робота з JIRA, Confluence, Miro та Figma;Досвід стейкхолдер-менеджменту в крос функціональних командах;Чітке ownership growth-метрик, а не лише delivery функціоналу;Вміння поєднувати продуктове мислення, маркетингові інструменти та аналітику;Робота з кількома ринками та масштабування рішень у межах групи.
Якщо все це про тебе і ти бажаєш стати частиною Нової пошти — надсилай своє резюме.
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