Brand Manager in Respiratory & Immunology

Описание

AstraZeneca – one of the world’s most forward-thinking and connected BioPharmaceutical companies. Main ambition is to transform the lives of patients with improved outcomes and a better quality of life, through more effective treatment and prevention, ultimately working toward a cure for some of the world’s most complex diseases. Key therapeutic areas are oncology, cardiovascular, renal, metabolic, respiratory, inflammatory and autoimmune diseases. The company is represented in more than 100 countries around the world, and its innovative drugs are used by millions of patients.The company has opened position of Brand Manager in Respiratory & Immunology therapeutic area. Brand Manager is an important member of the local marketing team, who is working closely with the cross-functional therapy area team, as well as colleagues across brands. Brand Manager translates scientific knowledge into strategies and tactics that support business success and demonstrates valuable insights from external environment to enhance decision making.Essential for the role:Minimum 3 years of experience in the pharmaceutical business with Rx products.At least 1 year of experience as a brand manager in European pharmaceutical companies.Higher medical education (Medicine).Excellent communication skills: able to build positive, professional relationships within cross-functional teams.Responsible and proactive: consistently generates ideas for product promotion and successfully implements them through the full project cycle (from concept to execution).Advanced English (B2 or higher): fluent spoken and written communication, including correspondence and scientific literature analysis.Driver’s license is required and you need to have ability to travel.The primary responsibility in this role is to support our brand in meeting its business objectives by developing, executing and implementing strategic plans and activities with a patient centric approach. You will also:Developing a Winning Brand Strategy: One of the primary responsibilities of a brand manager is developing a robust brand strategy by setting clear brand objectives, identifying target markets, and establishing effective positioning, brand managers lay the foundation for success. Careful analysis of market research data enables them to gain valuable insights into customer needs and competitor activities, allowing them to craft strategies that resonate with their target audience.2.   Analyzing the Market and Driving Performance: To stay ahead of the competition, brand manager continuously has to monitor market dynamics, industry trends, and competitor activities. By conducting thorough market analysis and tracking key performance indicators (KPIs), they gain insights into brand performance to make data-driven decisions, identify opportunities, and address challenges promptly, ensuring the brand's sustained growth and success3.  Collaboration for Success: The brand manager works closely with internal departments, including sales, medical, regulatory, and supply chain teams, to ensure seamless execution of brand strategies. This collaboration involves providing training and support to the sales team, aligning messaging, and leveraging cross-functional expertise to maximize brand performance.4.  Develop & implement local communication campaigns and materials in partnership with alliance stakeholders. Effective Brand Promotion: Brand manager is responsible for driving product awareness, increasing market share, and achieving sales targets through strategic brand promotion to develop and implement promotional campaigns tailored to their target audience, utilizing various channels such as advertising and digital marketing. By engaging healthcare professionals and creating compelling marketing materials, brand manager generates brand loyalty and brand advocacy.5.  Develop ideas, materials and activities that contributes to patients' care and improves treatment pathways.6.  Work in close cooperation with the sales team to support critical metrics and objectives within the therapy area.What the company offers:Hybrid schedule;Medical Insurance;Bonus system, regular annual salary review;Work in an international pharmaceutical company with opportunities for career and professional development;Comfortable corporate culture and inclusivity.