Digital Performance Manager

Описание

Role SummaryYou are a digital performance powerhouse — someone who sees the entire digital landscape, not just one platform. You’ll lead multi-channel performance campaigns across Google, Meta, TikTok, LinkedIn, Pinterest, Snapchat, Bing, and other relevant platforms, while driving data-led optimization, strategy, and reporting.From SEO and paid search to paid social and influencer collaborations, you’ll ensure every channel contributes to growth. You’re equally comfortable diving into GA4 dashboards, building media plans, or presenting campaign results to a client.You combine creative thinking with analytical precision and thrive in a performance- driven environment where results matter more than buzzwords.Key Responsibilities Performance Strategy & PlanningDevelop full-funnel digital performance strategies for clients across all relevant channels.Build and manage cross-channel media plans combining search, social, display, video, influencer, and content marketing.Collaborate with the Strategy Lead to define performance KPIs, conversion goals, and budget allocation across platforms.Conduct competitive analyses, audience research, and channel mix planning to identify growth opportunities.Campaign Management & OptimizationPlan, execute, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Campaign Manager, Pinterest, Snapchat, Bing and other platforms.Manage performance media budgets to ensure efficiency and maximize ROI.Lead SEO strategy, including keyword research, on-page and technicaloptimization, and link-building.Implement A/B testing across creative, copy, and landing pages to improveperformance metrics.Oversee influencer collaborations, performance partnerships, and affiliate initiatives.Analytics, Reporting & InsightsOwn performance analytics across all channels, ensuring accurate tracking and attribution.Manage GA4, Google Tag Manager, and Meta Pixel implementations; ensure all campaign events and conversions are properly tracked.Build custom dashboards and reporting frameworks to track KPIs like CTR, CPC, CPA, ROAS, and LTV.Translate data into clear, actionable insights and present findings to clients with recommendations for optimization.Work with our Data & AI team to automate reporting, dashboards, and predictive analytics.Creative & Content CollaborationPartner with the Design, UX, and Content teams to develop high-performing creatives, landing pages, and ad variations.Ensure creative assets are channel-appropriate and optimized for each platform.Contribute to brainstorming sessions and campaign ideation to ensure creativeand performance alignment.Client Management & CommunicationPresent campaign strategies, performance reports, and growth opportunities in a professional, consultative manner.Collaborate with Account Managers and Project Managers to ensure timely delivery of all campaign components.Develop performance-focused decks and presentations for both internal and client use.Innovation & LeadershipStay ahead of emerging digital trends, platform updates, and AI-powered tools.Identify and test new channels, betas, or tools that can improve clientperformance.Share learnings and best practices with the wider team to enhance overall performance expertise.Mentor junior team members or freelancers working on digital campaigns.Qualifications & SkillsExperience: 3+ years managing multi-channel digital campaigns (across Google, Meta, TikTok, LinkedIn, Pinterest, etc.).Analytical Tools: Advanced knowledge of GA4, Google Tag Manager, Data Studio, Looker, and platform analytics dashboards.Ad Platforms: Proficient in Google Ads, Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and other major platforms.SEO Knowledge: Solid grasp of technical and on-page SEO fundamentals.Creative & Copy: Ability to brief or write engaging ad copy and review creativesfor impact and consistency.Presentation Skills: Comfortable developing and delivering clientspresentations, reports, and strategy decks.Mindset: Highly analytical, proactive, and detail-oriented; thrives in a fast-paced, performance-focused environment.Our Culture: High-Performance, Low-DramaTeam-Oriented Wins: We succeed together; we fix problems, not blame people.Creative Agility: Ideas are tested, not theorized. Data leads, creativity amplifies.Remote but Connected: Structured communication and strong processes keepour team tight across borders.Constant Improvement: Feedback is how we grow, individually and as acompany.