Senior Influencer Marketing Manager

Описание

About Us: 

Mellanni is a US-based textile brand dedicated to providing exceptional home products to families worldwide. With 400,000 rave customer reviews and counting on Amazon, we’re proud to sell everyday essentials that are affordable, luxurious, and long-lasting. 

Starting as a small family business in 2014, within the past eleven years, Mellanni has expanded at a rapid pace. Our warehouse in New Jersey now serves diverse marketplaces such as Amazon, eBay, and Walmart. Now a strong and efficient company with a high level of sales, we wish to bring like-minded professionals aboard to join our friendly international team from all over the US, South America, Europe, and Asia.

We value our employees and offer competitive compensation with benefits. If you’re looking to make a difference in a small but fast-paced company, this is an excellent opportunity with lots of room for growth.

What We Offer:

• Competitive compensation based on experience and credentials
• Comprehensive Benefits: Various packages for qualified applicants
• Training and Development: Free access to our online library and courses for your personal career development
• Family-Owned Culture: Work with a close-knit diverse, international team at a fast-growing US-based company

If you are someone:

• Who has a growth mindset,
• Who is responsible and accountable,
• Who is a team player with a positive can-do attitude,
• Who has a high level of integrity,
• Who gets things done.
• Then you are the one we are looking to join our team as these are Mellanni’s core values.

Job Summary:

The Partnerships Manager will be responsible for building, optimizing, and scaling Mellanni’s influencer, affiliate, and press programs to drive brand awareness, engagement, and revenue growth. This role requires a sharp analytical mindset to identify what’s working, double down on high-ROI channels, and pivot when needed. You’ll oversee a mix of ongoing campaigns and experimental initiatives, applying a start-stop-continue approach to ensure every partnership delivers measurable value. From negotiating with top creators to launching affiliate partnerships on emerging platforms, you’ll balance strategic vision with hands-on execution.

As a leader, you will mentor and grow a small, high-performing team, ensuring projects are delivered on time and to standard. You’ll build strong internal and external relationships, manage budgets, and leverage data to inform decisions across influencer, affiliate, and press channels. Success in this role means turning performance insights into action plans, creating scalable processes, and consistently uncovering new opportunities for Mellanni to connect with audiences. This is an ideal position for someone who thrives on both strategy and execution, with the ability to drive sustainable growth in a fast-moving environment.

Core Responsibilities:

• Partnership Strategy & Execution
• Design and implement scalable influencer, affiliate, and press strategies aligned with Mellanni’s growth goals.
• Lead both paid and gifted influencer campaigns across TikTok, Instagram, YouTube, and emerging platforms.
• Own the expansion of affiliate programs via Amazon Creator Connections, TikTok Shop Affiliates, and others. 
• Pitch and manage press outreach and relationships with major publishers.
• Collaborate on UGC strategy and creative testing for paid ad performance.

Team Leadership & Delegation:

• Lead, mentor, and inspire a small, high-performing team of contractors and freelancers.
• Foster a collaborative, supportive environment that encourages growth and continuous learning.
• Communicate clearly and empathetically to set expectations and provide constructive feedback.
• Encourage resilience, problem-solving, and a positive attitude to maintain high performance.

Performance Analysis & Optimization:

• Regularly analyze influencer and affiliate performance to identify cost-effective, high-ROI channels.
• Recommend strategic pivots, e.g. shifting from traditional influencer campaigns to affiliate-heavy strategies.
• Manage campaign budgets and evaluate spend vs. return.
• Provide reporting that transforms raw data into actionable plans and performance insights.
• Process & Platform Implementation
• Maintain up-to-date records and influencer/affiliate CRMs
• Spearhead the adoption of new tools and platforms
• Optimize internal workflows to reduce manual steps, enhance team efficiency, and ensure accurate reporting.

Qualifications:

• 3+ years of experience managing influencer, affiliate, or press campaigns at an agency or brand level, preferably on the US market.
• Must demonstrate exceptional communication skills, with the ability to convey nuanced messages clearly and professionally.
• Strong command of tone, style, and cultural context to engage effectively with diverse audiences and media contacts.
• Strong knowledge of digital platforms and influencer ecosystems, particularly within lifestyle/home/beauty categories.
• Experience managing publisher relationships—both organic and paid.
• Confident project manager with ability to oversee tools and manage multiple initiatives simultaneously.
• Strong analytical mindset; comfortable making data-driven decisions and adapting strategies quickly.

Educational and Language Requirements:

• High School Diploma or GED Equivalent
• Near-fluent to fluent proficiency in English (both written and verbal) is required.

How to apply

Please complete the short questionnaire using the link below. Applications that include the questionnaire will be prioritized during the review process.

https://forms.clickup.com/4788008/f/4j3t8-106032/YYR924JILUUGX0QHBW