Head of Growth

Описание

Who We Are 

Freedx is a newly established cryptocurrency exchange focused on building a scalable, compliant, and liquidity driven trading platform. Our team brings deep experience across crypto exchanges, payments, market structure, and financial infrastructure. Freedx is built for serious traders and emerging markets, with a clear focus on unit economics, operational discipline, and sustainable growth. 

Our Vision 

Freedx aims to be a trusted global exchange by combining strong liquidity, efficient onboarding, and disciplined growth execution. We focus on long term retention and monetization rather than vanity metrics, ensuring that growth directly translates into trading volume, revenue, and profitability. 

Role Overview 

Freedx is hiring a Head of Growth to own and scale the full growth engine of the exchange. This role is not a pure marketing position. It is a commercial and operational growth role with direct ownership of funnel performance, revenue outcomes, and budget efficiency. 

You will be accountable for turning traffic into KYC approved users, deposits into active traders, and traders into retained, revenue generating customers. Success is measured in trading volume, ARPU, CAC to LTV efficiency, and contribution margin, not just installs or signups. 

You will work closely with Product, Liquidity, Compliance, and Operations to ensure growth initiatives are executable, measurable, and economically sound. 

Core Responsibilities 

Initial Phase 

• Define and execute Freedx’s go to market and growth strategy with clear volume and revenue targets
• Build and optimize acquisition funnels across paid media, SEO, affiliates, referrals, and communities 
• Own end to end funnel performance including KYC completion rate, deposit conversion, first trade, and early retention
• Design and launch initial onboarding, activation, and first trade campaigns 
• Establish growth KPIs, analytics infrastructure, dashboards, and reporting cadence 
• Identify early partnerships, affiliates, and communities that drive high intent trading activity 
• Define budget requirements and expected ROI for growth initiatives 
• Build the initial growth operating model, processes, and experimentation framework 
  

Ongoing Ownership 

• Own growth across acquisition, activation, retention, and monetization with clear accountability for outcomes 
• Continuously optimize funnels to improve CAC, ARPU, LTV, and trading volume per user 
• Own lifecycle performance including deposit frequency, trading frequency, and liquidity driven retention 
• Design and execute lifecycle campaigns across email, push, and in app messaging 
• Build and scale affiliate, referral, and influencer programs with clear rebate and ROI structures 
• Work closely with Product and Liquidity teams to align growth initiatives with market depth, spreads, fees, and incentives 
• Define and optimize monetization levers including fee structures, rebates, spreads, and promotions 
• Own growth budgets and performance against agreed targets, with responsibility for efficiency and returns 
• Report growth performance, risks, and opportunities to leadership on a regular basis 
• Build, manage, and develop a high performance growth team with a strong experimentation culture 
• Monitor competitor activity and market trends, translating insights into actionable growth initiatives 

Requirements

Qualifications:

• 7 plus years in growth, performance marketing, or product led growth roles 
• Minimum 4 years in crypto exchanges, fintech platforms, or high growth financial products 
• Demonstrated experience owning exchange funnels including KYC, deposits, and trading activation 
• Proven track record of scaling trading or transactional platforms, not just content or consumer apps
  

Skills and Capabilities 

• Deep understanding of acquisition channels including paid media, SEO, affiliates, influencers, and communities ate structures 
• Strong grasp of exchange economics including trading volume, ARPU, fees versus spreads, and rebate structures
• Experience owning or influencing growth budgets, revenue targets, and unit economics 
• Strong analytical skills with hands on experience in tools such as GA, Amplitude, Mixpanel, SQL, and A B testing frameworks 
• Ability to translate data into clear decisions and prioritization 
• Strong leadership, communication, and stakeholder management skills 
• Comfortable operating in fast moving, ambiguous environments with high ownership expectations 

Education 

• Bachelor’s degree in Business, Marketing, Data, or a related field kills 
• MBA or advanced analytics or growth certifications are a plusctations 

Benefits

Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.