Head of E-commerce

Описание

Concepta is a global brand accelerator with headquarters in Serbia, an office in Miami, and a remote-friendly team of international experts. We focus on building and scaling beauty and lifestyle brands for the U.S. market and beyond. Our team operates across hybrid, remote, and in-office setups, reflecting the flexible and dynamic nature of our work.

We believe the next generation of consumer brands will be more meaningful, more human, and more connected to people’s values. Our vision is to build those brands. Brands that deliver lasting value, trust, and a better quality of life.

We are on the mission to create and grow beauty and lifestyle brands that are scalable, relevant, and emotionally resonant. Products that become part of people’s daily lives and we need a Head of E-commerce to help us!

What you'll be doing:

• Track key Amazon KPIs, analyze customer behavior and funnel performance, generate actionable insights, and share them across departments. Monitor competitors’ pricing and marketing strategies. 
• Set sales targets, manage forecasting and budgeting, and hold full ownership of revenue and margin performance - executed through your team.
• Lead the strategic use of Amazon and external marketing tools (Meta, TikTok, Affiliate, etc.). Guide your PPC team in campaign planning, execution, and performance optimization.
• Ensure your team maintains Amazon account health and resolves issues quickly (e.g., listing blocks, performance alerts), while staying compliant with Amazon policies.
• Delegate monitoring of reviews, returns, and NCX metrics to your team. Use their reports to identify product issues and align with R&D and Marketing on improvements.
• Regularly audit traffic, conversion, pricing, and content. Identify growth drivers and underperformance causes. Implement changes in ad and marketing tools strategy to fix gaps. Suggest pricing strategies. 
• Create structure for listings, A+, Brand Stores, Brand Stories ensuring high click-through rate and conversion. 

What we're looking for:

• Deep expertise in developing, budgeting, and strategically scaling the entire suite of Amazon Advertising campaigns to achieve aggressive growth targets and ensure optimal channel profitability. 
• Demonstrated proficiency with analytical tools: Helium10, DataDive, DataRova, JungleScout, Sellerise/Sellerboard, Brand Analytics, Product Opportunity Explorer etc.
• In-depth knowledge of Deals, Coupons, Promotions, Discounts, and Brand Tailored Promotions, with a clear understanding of their impact on ranking, revenue growth and profit margins.
• Strong command of key metrics tracking, deep insight into customer behaviour, marketing funnels, competitor analysis. Gathering insights based on the data and implementing strategies to increase revenue and margin profit.
• Ability to forecast sales volume and plan margin profitability based on competitor analysis, market opportunities, and marketing performance data.
• Skilled in Amazon Seller Central operations, account health metrics, and policy adherence (ODR, NCX, Late Shipment Rate, etc.)

Additional skills we’d love to see:

• Strategic planning, optimizing, and scaling for profitability. Hands-on experience with Influence Marketing, Affiliate Marketing and/or running ads via Meta, Google Ads, Bing, TikTok Shop.
• Experience with Amazon Experiments (A/B testing for titles, images, A+), tools like PickFu and/or ProductPinion.
• Experienced in implementing Agile methodologies to manage cross-functional Amazon teams, using sprint planning, daily stand-ups, and retrospective reviews to drive accountability and continuous improvement.
• Skilled in setting clear KPIs, prioritizing tasks, and ensuring fast, iterative execution across PPC, content, analytics, and customer support functions.

What benefits can you expect?

• Competitive salary and performance-based KPI bonus after the probation period
• A fast-paced environment that rewards learning, ownership, and initiative
• 21 days of paid vacation with additional 3 personal days!
• Company covered English classes to boost your communication skills and career growth
• Supportive and collaborative team culture that values innovation and reliability

Why should you join Concepta?

• Play a key role in scaling a fast-growing Amazon-focused beauty and nutrition brand
• Full ownership of product strategy and performance, with a direct impact on company growth
• Collaborate with an ambitious, cross-functional team in a supportive environment
• Opportunity to shape and expand a dynamic portfolio of products in the U.S. market