Employer Brand Lead

Описание

At VeliTech, we build the technology we bet our own business on — literally.

We’re a product-first, fast-moving iGaming company that powers the platforms behind thrilling moments.

Our tech isn’t just tested — it’s battle-tested in real markets, with real stakes.  We’re looking for an experienced Employer Brand Lead to join our global marketing team and take full ownership of our employer branding direction.

You’ll be the strategic and creative driver behind how we position VeliTech and our group brands as an employer working independently, but closely aligned with our broader marketing vision.

If you’re passionate about building authentic employer narratives and want to shape the voice of a tech company across multiple markets, this role is for you.

In this role, you will: Develop and execute a multi-channel employer branding strategy (LinkedIn, Instagram, internal channels).

Lead, mentor, and grow a small but mighty Employer Branding team—provide regular 1:1s, career development planning, and feedback.

Foster a creative, collaborative, and high-performing team culture grounded in ownership and innovation.

Build team processes and planning frameworks to align projects with quarterly business goals.

Transform internal news (product launches, team wins, events) into compelling stories for both internal and external audiences.

Help leading the Ambassadorship programme: recruit advocates, train them, and co-create content.

Partner with cross-functional teams (TA, P&C, Design, Tech, Leadership) to define EVP and positioning.

Measure ROI and sentiment via engagement metrics (e.g., reach, applications, Glassdoor/LinkedIn reviews); adjust tactics accordingly.

Support and manage recruitment marketing efforts: candidate experience, employer brand job templates, talent campaigns, career site refreshes.

Conduct competitor analysis and benchmarking Skills and experience you will need:  Must-have: 3+ years in employer branding, recruitment marketing, internal communications, or PR Strong writing and storytelling skills  Proven ability to plan, execute, and measure content or branding campaigns that drive awareness and engagement Confident speaker and presenter - comfortable running internal sessions, representing EB initiatives, or pitching creative ideas to stakeholders Familiarity with employer branding tools and recruitment marketing sources (e.g.

Glassdoor, LinkedIn Insights) and analytics Will be a plus: Experience in tech or gaming/iGaming sectors  Experience building or scaling an Employee Ambassadorship programme, EVP, budget and EB strategies.

Event planning & support (hackathons, open days, blood-donation - as VeliTech already does)  Soft Skills: Excellent interpersonal skills - build trust with employees across engineering, product, and leadership.

Always ready for feedback - give and receive it Creative mind with strong visual & editorial sense.

Adaptable: move smoothly between cultures.

Data-driven: track engagement, iterate, improve.

Project management savvy: sharpened by planning campaigns across action pulses.

Resilient & curious: able to navigate fast-paced, evolving internal priorities.

Why VeliTech?  High-impact role: shape employer brand for a 300+ person scale-up serving 35+ million users  Global reach & hybrid approach: collaborate across offices in Cyprus, Ukraine, Poland, Georgia, and fully remote.

Innovative product portfolio: work closely with the iGaming ecosystem (VeliHorizon, VeliGames, VeliEdge)  Support for personal growth: internal certification and education, internal training for managers.

Strong culture: frequent internal events, communities and initiatives Impact-driven: join a team actively shaping tech for large-scale engagement - your brand efforts are part of the story.

Last but not least: you'll be joining a talented and collaborative Marketing team, as well as a creative, friendly, and driven Employer Branding crew that thrives on turning ideas into impact.

How is the hiring process going?

Intro Call with TA Specialist → Technical Interview → Final interview → Offer We offer: Growth Opportunities: Expand your expertise, including launching your own product.

Health Support: Health insurance and 10 days paid sick leave.

Flexibility: Work remotely, or in a Kyiv office or combine both.

Time Off: 20 days of paid vacation and public holidays.

Personal Development: Tailored plans to achieve your сareer goals.