Brand Specialist - São Paulo/SP

Описание

Somos a JTI, Japan Tobacco International, e estamos presentes em 130 países. Passamos anos inovando, criando produtos novos e melhores para escolha dos consumidores. Este é o nosso negócio. Mas não só isso. Nosso negócio são nossas pessoas. Seu talento. Seu potencial. Acreditamos que quando as pessoas são livres para serem elas mesmas e têm a oportunidade de crescer, viajar e se desenvolver, coisas incríveis podem acontecer.

É por isso que nossos colaboradores, de todo o mundo, escolhem fazer parte da JTI. É por isso que 80% dos funcionários se sentem felizes trabalhando na JTI.

Então, quando estiver pronto(a) para escolher uma carreira que você vai adorar, em uma empresa que você vai amar, sinta-se à vontade para juntar-se a nós #JoinTheIdea

Saiba mais: jti.com

 

 

Please submit your application for the position by 07 July.

Brand Specialist - São Paulo/SP

 

What this position is about - Purpose:

The incumbent will work in Brazil - a market with a huge volume opportunity and a key growth driver to the AMERICAS region, where JTI is accelerating our organic growth and setting the business for success driven by our Global Flagship Brands with positive momentum and exciting portfolio initiatives.
Reporting to the Sr Marketing Manager, the Marketing Specialist will be responsible for developing two of our Global Flagship Brands in the premium segment whilst leading and executing brand & consumer strategies across multiple touch points developing effective short-mid-term strategies.

The incumbent will be supporting the senior management of driving, together with cross functions, thorough consumer-centric & competitive understandings via necessary consumer research, Nielsen, Trackers, and wargaming competition to produce winning "Where to play" & "How to win" initiatives to tackle regional & national opportunities of the overall Portfolio, Trade and Consumer strategies in line with business objectives.

The incumbent will drive influence and collaboration with other functions in the development & execution of all marketing mixes including product & packaging development, brand communication, consumer activations & trade programs; to elaborate & track effective brand activations to accelerate our sales growth.

The incumbent is a key player of the Marketing team and will closely collaborate with Trade Marketing, Sales, Regional & Global HQ teams to drive impactful engagements and quality execution that translates to a high conversation rate, growing off-takes, and organic volume.

Who are we looking for – Requirements: 

High standard of university degree (required);Experience in FMCG in brand marketing, advertising agencies, and trade marketing;Fluent in Portuguese & English;Advanced knowledge of Windows, Word, Excel, Power Point;Brand & portfolio management; Pricing scenarios and analysis, trade terms, margin analysis; Trade/consumer/distribution/ channel strategy; Investment resource allocation & brand contribution management; Finance skills; Brand positioning; Brand communication (BTL); New product launches; Product & packaging development; Agencies management; Consumer/trade trends monitoring; Competitive intelligence/assessment; Trade Marketing; Category management.

What will you do - Responsibilities:  

Support the development of a long-term strategy for the brands, ensuring appropriate brand positioning and reinforcing propositions, establishing the brands in the market as prominent contenders in the premium price segment. Actively involved in the development of Business Reviews, Annual & Strategic Plans, and Marketing strategies in conjunction with the Management team. This includes overall alignment, objective setting, strategic positioning, pricing, product & packaging.

Ensure timely and high-quality development & execution of all marketing mix, including new product launches, new packaging, brand communication, consumer activations, and trade programs. Coordinating the whole innovation process by working in close collaboration with New Product Development and Research & Development teams.

Track the execution of new brand launches, push for, and support the building of relevant & cost-effective initiatives to help build disruption and sustainable equity and achieve business objectives. Collaborate with Trade Marketing and Sales to resourcefully focus our investments directly on the brands' targeted consumers in relevant touch points to build massive trials, awareness & equity with impactful engagements and quality execution.

Market analysis with internal data, Nielsen, Ibope, Social Listening, and Euromonitor considering market KPIs (Volume, Market Share, Share in Handlers, Weighted Distribution, and Numeric Distribution) considering JTI vs main competitors in the tobacco market.

Coordinate the Marketing Agency for brand activities development considering brand and HQ guidelines for core products and novelties. Focus on developing and enhancing current activities (e.g., POS Materials) and find innovative ways of communicating brand attributes considering the legal environment.

Considering brand market initiatives, enhance and develop new activities to support brand growth always taking into consideration the ROI of each initiative. Capture key info from market dynamics with stakeholders (e.g., SI/ Sales) to assess current and future marketing initiatives and activities

Responsible for the Marketing Budget control, investment compliance and support in the professional development of the Marketing Analyst.

In addition to all our culture and environment, we also offer several benefits to support you on this journey:
 

Family Leave (up to 140 days for all employees);Nursery Aid;Flexible Hours and Remote Work;Annual Bonus;PPR;Flexible Benefits Program – Beneflex;Food Voucher and/or Meal Voucher;Health Plan;Dental Plan;Pharmacy Card/Medication Subsidy;Life Insurance;Gympass;Company Time Award;Private Pension;Amparo Program - Legal, Financial, and Psychological Support.
 

What are the next steps – Recruitment process:

1st stage: Competency-Based Interview (Talent Advisor

2nd stage: Technical Interview (Hiring Manager & P&C)

3rd stage: Business Case Presentation
 

Thank you very much for your interest in the role. You are welcome to apply.