Fractional Chief Marketing Officer

Описание

About LBC Mortgage

LBC Mortgage is a Los Angeles–based mortgage company with over 20 years of industry experience. We specialize in helping clients secure the right financing solutions through a high-touch, trust-driven process.

As we scale, our focus is to build a predictable, system-driven pipeline that consistently generates and converts qualified borrowers into funded loans.

We are looking for a Fractional CMO / Head of Growth who will take full ownership of our marketing and lead generation strategy with one clear mission: increase funded loan volume. This is not a brand-awareness role — it is a performance and revenue-driven leadership position.

Role Overview

The Fractional CMO / Head of Growth will be responsible for building and optimizing a scalable growth system that improves lead quality, strengthens follow-up processes, increases application conversion, and drives measurable increases in funded loan volume.

You will work closely with leadership, loan officers, and operations to ensure every marketing dollar and every lead is tracked, nurtured, and converted.

Primary Objective

Build and optimize a scalable system that consistently converts leads into funded loans.

Key Responsibilities

Funnel & Pipeline Optimization

• Audit and optimize the full conversion funnel:
  Lead → Inquiry → Call → Application → Approval → Funding
• Identify bottlenecks and breakdowns in:
  • lead quality
  • response time and follow-up discipline
  • application completion rates
  • approval conversion
  • loan officer performance
• Improve conversion rates at every stage of the pipeline

CRM Systems & Automation

• Build and implement structured CRM workflows
• Create automation systems for:
  • email sequences
  • SMS follow-ups
  • lead nurturing campaigns
  • appointment reminders and reactivation campaigns
• Establish CRM discipline and ensure team adoption

Growth Marketing & Lead Generation

• Analyze and optimize lead sources including:
  • SEO
  • paid advertising (Google Ads, Meta, retargeting)
  • referral systems
  • partnerships and affiliate channels
• Improve targeting and messaging for different borrower types and loan products
• Optimize landing pages, lead forms, and conversion paths

Sales Enablement & Performance Support

• Work closely with the sales team to:
  • improve scripts and call structure
  • reduce lead drop-offs
  • increase closing ratios
  • improve follow-up speed and consistency
• Help create a repeatable sales process aligned with marketing efforts

Reporting, KPIs & Accountability

• Establish clear performance KPIs and reporting dashboards
• Track and report weekly pipeline metrics such as:
  • cost per lead
  • cost per funded loan
  • application-to-funding ratio
  • lead source performance
  • speed-to-lead metrics
• Deliver clear recommendations based on data and execution insights

What We Are NOT Looking For

This role is not for:

• brand-only marketers
• social media managers
• “awareness-focused” campaigns without measurable ROI
• people focused only on clicks, impressions, or engagement metrics

We need an operator who understands that the goal is funded loans.

Ideal Candidate Profile

• Proven experience scaling high-ticket, trust-based sales funnels
  (mortgage, lending, real estate, insurance, finance strongly preferred)
• Strong understanding of conversion rate optimization and pipeline management
• Hands-on execution mindset — not strategy-only
• Experience working directly with sales teams and enforcing systems
• Strong CRM and automation experience
• Data-driven and highly analytical, but practical and fast-moving
• Comfortable being accountable to revenue-driven KPIs

Success in This Role Looks Like

• Higher percentage of leads converting into applications
• Faster response times and improved follow-up discipline
• Increased funded loan volume month-over-month
• Clear visibility into performance by channel and stage
• Reduced dependence on founder involvement
• Predictable, repeatable pipeline growth

Why Join LBC Mortgage?

At LBC Mortgage, you won’t be stepping into a slow corporate environment filled with meetings and vague branding goals. You’ll be joining a company with 20+ years of lending experience, strong operational foundations, and a clear mission: scale production through a predictable, high-performing growth system.

This role is ideal for someone who wants to make a real impact. You will have the opportunity to build and own the growth engine, improve the full pipeline from lead to funding, and directly influence funded loan volume.

We offer a fast-moving, performance-driven environment where results matter, leadership listens, and your work will be tied to real business outcomes — not vanity metrics.

If you are a hands-on operator who enjoys building systems, optimizing funnels, and working closely with sales teams, LBC Mortgage is the place where your expertise will truly matter.