Chief Marketing Officer (CMO)

Описание

About LBC Mortgage

LBC Mortgage is a fast-growing mortgage and lending company focused on delivering tailored financing solutions to clients across the U.S. We are building a strong, performance-driven team that values innovation, speed, accountability, and measurable results.

We are seeking a strategic and hands-on Chief Marketing Officer (CMO) to lead the company’s marketing vision, drive scalable growth, and strengthen our brand positioning in the mortgage and lending market.

Position Summary

The Chief Marketing Officer will be responsible for developing and executing LBC Mortgage’s full marketing strategy, including lead generation, brand growth, digital performance marketing, content strategy, and marketing operations. This role requires a strong balance of high-level strategic thinking and execution ability, with a focus on measurable ROI and business impact.

The CMO will work closely with the CEO, Sales leadership, and Operations teams to ensure marketing directly supports revenue targets and business expansion goals.

Key Responsibilities

Marketing Strategy & Leadership

• Build and execute a comprehensive marketing strategy aligned with company growth goals
• Establish LBC Mortgage’s brand identity and strengthen market positioning
• Lead marketing planning, budgeting, forecasting, and KPI tracking
• Create a culture of performance, accountability, and innovation within the marketing team

Lead Generation & Growth Marketing

• Own performance marketing channels (Google Ads, Meta, SEO, email, affiliates, retargeting, etc.)
• Build scalable inbound lead generation systems for mortgage products
• Optimize marketing funnel performance (traffic → leads → appointments → funded loans)
• Improve conversion rates across all stages of the customer journey

Digital Marketing & Website Optimization

• Oversee website strategy, UX improvements, and landing page conversion optimization
• Ensure marketing assets align with compliance and mortgage advertising standards
• Collaborate with developers and content teams to improve user experience and lead capture

Content & Brand Development

• Lead content strategy for educational mortgage content (blogs, videos, guides, social media)
• Ensure all content meets EEAT and YMYL standards
• Develop messaging that communicates trust, authority, and customer value
• Manage PR, partnerships, brand reputation, and public communication strategy

CRM, Automation & Analytics

• Implement marketing automation and lead nurturing strategies
• Ensure CRM systems track lead sources, pipeline performance, and ROI
• Develop reporting dashboards to support executive decision-making
• Drive data-based marketing improvements and A/B testing initiatives

Team & Vendor Management

• Build, manage, and mentor internal marketing teams and contractors
• Manage external agencies and vendors (SEO, PPC, creative, web development)
• Set clear performance expectations and ensure deadlines are met

Requirements

• 7+ years of experience in marketing leadership roles (CMO, Head of Marketing, VP Marketing)
• Proven success driving revenue growth through digital marketing and lead generation
• Strong understanding of mortgage, lending, financial services, or regulated industries (preferred)
• Expertise in performance marketing, SEO, funnel optimization, and conversion strategy
• Strong analytical mindset with experience tracking CAC, ROAS, CPL, LTV, and funnel metrics
• Experience managing teams, agencies, and multi-channel marketing budgets
• Excellent communication and leadership skills
• Ability to work independently, prioritize fast, and deliver measurable results

Preferred Qualifications

• Experience in mortgage lead generation or real estate lending marketing
• Knowledge of compliance requirements for financial advertising
• Strong understanding of CRM platforms and automation tools (HubSpot, Salesforce, Zoho, etc.)
• Experience building brand trust in highly competitive markets

What We Offer

• Competitive salary + performance-based bonuses
• Opportunity to build and lead the marketing department at a growing mortgage company
• High-impact executive-level role with direct influence on company strategy
• Remote flexibility
• Fast-paced environment with room for creativity and ownership