Account Executive

Описание

ABOUT THE ROLE

Campaign Management

• Liaises with client to discuss product/service to be marketed and develops the most appropriate strategy to deliver the objectives;
• Defines target group and implements strategy through appropriate media planning work;
• Conceives advertising campaign to impart the desired product image in an effective and economical way;
• Reviews and revises campaign strategy in light of sales figures, surveys, etc. and takes appropriate corrective measures if necessary;
• Stays abreast of changes in media, readership or viewing figures and advertising rates;
• Directs the arranging of conferences, exhibitions, seminars, for clients

New Business Development:

• Builds a pipeline of opportunities identifying the key client leads to reach
• Identifies and reach out to potential clients to promote and sell Comms8 integrated Chinese marketing solutions
• Engages with key client contacts through the personal network, event, trade body, utilising inbound leads, and proactive out-bound engagement
• Manages and deliver a bespoke proposal for potential client in China & Europe
• Tracks conversations and report new business development progress to MD on a weekly basis
• Keeps business up to date with key market and competitive development
• Develops and improve new business marketing materials and toolkits
• Attends events and roadshows to promote Comms8
• Supports the wider team for marketing campaign implementation

Content Production Management

• Designs digital graphic and animation for promotional materials
• Films and edits promotional video for campaigns and event
• Localize and writes marketing content in local languages.

WHAT WE ARE LOOKING FOR

• Proven experience in marketing and PR, ideally with over 2 years experience in account management
• Excellent communications skills.
• Strong understand of the social media landscape
• Fluent in English (written & spoken) is a must
• Strong ability to create a professional press release and social media content in both traditional and simplified Chinese.
• Experienced in using Google Adword, Tencent Display, Alimama for biddable display activity in multi-markets.
• Experienced in proactive outbound business development.
• Eager to learn and demonstrate a high level of curiosity
• Display “can do” attitude, proactive in seeking solutions
• Passionate about marketing and branding