Revenue Marketing Manager

Описание

Blue Orange Digital is a data and AI consulting firm that helps companies turn complex data into real business outcomes. We partner with organizations across industries to design and deploy scalable data infrastructure, advanced analytics, and AI-powered solutions. Our team is fully remote, globally distributed, and driven by curiosity, impact, and innovation.

About Blue Orange Digital

Blue Orange Digital is a boutique data & AI consultancy delivering enterprise‑grade results for mid‑market and enterprise clients across Private Equity, Financial Services, Healthcare, and Retail.

We design and build modern data platforms, analytics, and ML/AI agent solutions using technologies like Databricks, Snowflake, dbt, and the broader Microsoft ecosystem. Our work turns messy, real‑world data into trustworthy, actionable insight.

We’re a builder‑led, client‑first culture that values ownership, clarity, and shipping work that actually moves the needle.

Role Overview

We’re hiring a Revenue Marketing Manager who understands how B2B sales actually works — and knows how to translate sales process, buyer behavior, and pipeline dynamics into marketing assets, campaigns, and systems that drive revenue.

This is not a “run the channels” role.

This role sits at the intersection of Sales, Marketing, and AI‑powered operations. You will own the marketing contribution to pipeline — from first touch through opportunity creation — and build a repeatable, scalable revenue engine that helps Sales close faster and more consistently.

You’ll work directly with leadership and Sales to diagnose pipeline gaps, design targeted interventions, and operationalize what works.

What You’ll Own

Revenue & Sales Alignment (Core of the Role)

• Develop a deep understanding of our sales process, deal stages, qualification criteria, and buyer objections.

• Translate sales methodology and deal stages into:

  • Stage‑specific messaging

  • Sales enablement assets

  • Targeted campaigns that move deals forward

• Own the marketing contribution to pipeline (MQL → SQL → Opportunity), including clear SLAs with Sales.

• Partner with Sales leadership on pipeline reviews to identify friction points and design marketing solutions.

• Ensure every campaign has a clear downstream sales objective, not just lead volume.

Revenue‑Driven Campaign Strategy & Planning

• Build and execute a 12‑month integrated revenue marketing plan aligned with growth and pipeline goals.

• Translate strategy into clear campaigns with defined timelines, owners, budgets, and success metrics.

• Design full‑funnel programs across inbound, outbound, and ABM channels, mapped to sales stages.

• Identify high‑value target accounts and create personalized, multi‑touch ABM programs to engage buying groups.

Build the AI‑Powered Revenue Marketing Engine

• Collaborate with engineers and AI specialists to design LLM/agent‑powered workflows that:

  • Codify sales knowledge (ICP, personas, objections, win/loss insights)

  • Support account research, list building, and enrichment

  • Generate stage‑specific content and personalization at scale

• Connect HubSpot, Salesforce, paid platforms, and analytics into a cohesive, repeatable system.

• Use AI to increase speed, consistency, and quality, not just content volume.

• Test, measure, and iterate continuously — shipping improvements weekly.

Campaign Development & Execution

• Lead multi‑channel campaigns across SEO, SEM, paid social, email, content, and website.

• Create or oversee high‑impact content including:

  • Case studies

  • White papers

  • Blogs

  • Ad and email copy

  • Sales enablement materials

• Execute ABM programs with tightly coordinated messaging and outreach.

• Plan and run webinars, selective trade shows, and partner co‑marketing initiatives that directly support pipeline creation and deal acceleration.

Demand Generation, Optimization & Analytics

• Own lead acquisition, nurturing, and conversion programs.

• Use segmentation, A/B testing, and funnel analysis to improve conversion at each stage.

• Build dashboards that clearly tie marketing activity to pipeline and revenue outcomes.

• Deliver actionable performance insights to leadership and Sales.

Marketing Operations & Execution Excellence

• Own and optimize the marketing tech stack (HubSpot, Salesforce, Google Ads, LinkedIn Ads, analytics tools).

• Establish clear operating rhythms, timelines, and documentation for campaigns and workflows.

• Ensure clean handoffs, consistent execution, and strong follow‑through.

• Manage agency and vendor relationships to ensure quality creative and delivery.

• Monitor competitors and market trends to refine positioning and messaging.

What You Bring

• 3–5 years of experience in B2B revenue marketing, demand generation, or ABM with demonstrated pipeline impact.

• Strong understanding of B2B sales processes, deal stages, and pipeline mechanics.

• Experience building marketing programs that support specific sales stages, not just top‑of‑funnel.

• Hands‑on experience with HubSpot (or Marketo/Pardot), Salesforce, LinkedIn Ads, Google Ads, GA, and A/B testing.

• Experience with ABM platforms (Demandbase, 6sense, Terminus) is a plus.

• Strong analytical mindset — you turn funnel data into clear actions.

• Excellent writing and storytelling skills for both executive and technical audiences.

• Builder mindset with curiosity for AI, automation, and workflow design.

• Highly organized, systems‑oriented, and comfortable owning outcomes end‑to‑end.

How We’ll Work Together

• Direct access to leadership with weekly working sessions focused on priorities and removing blockers.

• Tight feedback loops in a lean, fast‑moving environment.

• High autonomy with real ownership — you will architect and evolve the revenue marketing engine.

Why You’ll Love It Here

• Impact > headcount: Your work will directly influence growth and revenue.

• Builder’s playground: Modern stack, technical teammates, room to invent.

Growth path: Prove it, then expand scope across brand, product marketing, and partnerships.

Benefits:

• Unlimited PTO

• Professional development support

• Parental leave

• Flexible work hours

• Collaborative, remote-first culture focused on results

Salary: USD$ 65,000 – 85,000 annually (USD 5,416 – 7,083 monthly), depending on experience; compensation varies by country, experience, and cost of living.

Background checks may be required for certain positions/projects.

Blue Orange Digital is an equal-opportunity employer.