Head of User Acquisition

Описание

We are looking for a hands-on Head of User Acquisition to join our international team! Someone who is a builder combining technical expertise, strong ownership and curiosity to grow our acquisition efforts beyond our existing ASO team and our recent UA efforts.

What you'll do:

In this role, you will take full ownership of our App’s global acquisition strategies for our portfolio of iOS and Android apps and games, driving ambitious growth targets.

This is a crucial position for a hands-on leader who excels at scaling user bases and achieving significant ROI. It’s perfect for a growth-minded doer who loves acting fast, testing bold ideas, and playing a ‘player-coach’ role in the first year: executing campaigns today while building the team for tomorrow.

Key Responsibilities:

• Develop, own, and execute comprehensive global acquisition strategies for our portfolio of iOS and Android apps and games, aligning with ambitious growth targets.
• Oversee, optimize, and scale paid acquisition campaigns across various channels, including social, influencer, direct ad networks, and other emerging channels.
• Lead, mentor, and expand a team of acquisition specialists, fostering a culture of continuous learning, experimentation, and data-driven decision-making.
• Guiding the team, champion a rigorous A/B testing framework across all acquisition channels to drive performance and uncover growth opportunities.
• Set and ensure tracking of key performance indicators, including CPI, CPA, ROAS, LTV, and retention rates to guide strategic adjustments.
• Manage and allocate the acquisition budget at a macro level, ensuring optimal resource distribution across titles, geos, and channels.
• App Store Optimization efforts, including keyword research and store listing optimization, to improve visibility, conversion rates, and organic growth across all titles.
• Collaborate closely with Product, Design, and Monetization teams to align acquisition strategies with overall business objectives, product roadmaps, and cohesive user experiences. 
• Stay up-to-date with industry trends, platform changes, algorithmic updates, and competitor strategies to reach a competitive edge.

Who You Are:

• Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
• 4+ years of experience in mobile user acquisition, with a significant portion in a leadership or senior management role, preferably within the mobile app publishing industry.
• Demonstrable track record of successfully scaling user bases and achieving significant ROI on acquisition spend.
• Expertise in ASO tools and best practices.
• In-depth knowledge and hands-on experience with various paid acquisition platforms (e.g., Apple Search Ads, Google Ads, Meta Ads Manager, TikTok Ads) and ad networks.
• Proficiency with mobile attribution and analytics platforms (e.g., Adjust, AppsFlyer, Branch).
• Strong understanding of influencer marketing strategies and experience managing influencer campaigns.
• Excellent analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable strategies.
• Experience in building, leading, and mentoring a high-performing team.
• Strong communication, interpersonal, and presentation skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Location: Fully remote. For better time zone alignment, we have a preference for candidates based in Asia.

Our Hiring Process

1. Intro Call with HR (45-60 mins)
2. Practical Task - practical exercise to showcase your skills and approach
3. Final Interview with the hiring manager