Middle CRM Manager

Описание

We are looking for a Middle CRM Manager to join our team and take ownership of player engagement and retention campaigns. This role is all about creating, managing, and optimizing CRM campaigns that drive player engagement, retention, and reactivation. You will work across multiple communication channels and collaborate with cross-functional teams to deliver data-driven campaigns tailored to player behavior.

Responsibilities

• Automated Campaigns: Develop and optimize welcome, activation, and reactivation flows to boost engagement and retention. Create personalized journeys for different player segments (newcomers, active players, dormant users).
• Player Base Management: Manage communications with the active player base via email, SMS, in-app notifications, sliders, and social media. Segment users by activity, preferences, turnover, deposits, and engagement level to deliver targeted offers.
• Campaign Analysis & Optimization: Track and analyze key CRM metrics (OR, CTR, AR, RR, DAU, WAU, MAU). Prepare reports and conduct performance reviews to improve future campaigns. Run A/B tests (send time, subject lines, bonuses, etc.) to optimize results.
• Promotion Development: Generate and implement new promotional ideas to drive activity and retention. Oversee the full cycle of campaigns from concept to launch and post-campaign analysis.
• Cross-Team Collaboration: Work closely with product, design, and content teams to deliver consistent and impactful campaigns.

• 1+ year of CRM experience in the gambling / betting industry
• Strong analytical and problem-solving skills
• Adaptability, responsibility, and flexibility in a dynamic environment
• Ability to handle high workload and prioritize effectively
• Understanding of casino player behavior and user engagement patterns

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance
• Mental Health Support
• Sport Activities
• Language Courses
• Automotive Services
• Veterinary Services
• Home Office Setup Assistance
• Dental Services
• Books and Stationery
• Training Compensation
• And yes, even Massage!

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.