Middle CRM Manager

Описание

We are looking for a Middle CRM Manager to join our global team.

Responsibilities

• Own and manage end-to-end CRM strategy and execution across email, SMS, push notifications, and in-app messaging.
• Leverage advanced segmentation and lifecycle modeling to build personalized, targeted campaign journeys.
• Utilize iGaming-specific CRM platforms to create automated lifecycle flows, including onboarding, retention, churn prevention, and reactivation.
• Partner with data analysts to interpret customer behavior, campaign performance, and retention KPIs – applying insights to continuously optimize messaging and strategy.
• Lead A/B and multivariate testing frameworks to drive actionable improvements across all communication channels.
• Collaborate with creative and content teams to ensure messaging aligns with brand tone and meets local regulatory requirements.
• Develop and refine bonus mechanics, loyalty programs, and incentive schemes based on player segmentation and activity trends.
• Ensure all CRM activities comply with regulatory standards and responsible gambling practices across key markets.

• 2–3 years of hands-on CRM experience in the iGaming or betting industry.
• Proficiency with CRM tools/platforms such as Optimove, FastTrack, Salesforce Marketing Cloud, or similar.
• Strong analytical skills and the ability to turn complex data into meaningful action.
• Experience building and optimizing multichannel lifecycle campaigns using automated workflows.
• Solid understanding of bonus/reward mechanics and their strategic use in player engagement.
• Proven ability to work cross-functionally and manage multiple stakeholders across content, product, and marketing.
• Strong project management skills and the ability to execute and prioritize multiple campaigns under tight deadlines.
• Excellent English communication skills, both written and spoken, for internal collaboration and campaign content oversight.

Nice to have

• Experience managing VIP retention strategies or player loyalty programs.
• Familiarity with CRM efforts focused on new market expansion and campaign localization.

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance
• Mental Health Support
• Sport Activities
• Language Courses
• Automotive Services
• Veterinary Services
• Home Office Setup Assistance
• Dental Services
• Books and Stationery
• Training Compensation
• And yes, even Massage!

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.