CRM Manager (Middle+)

Описание

Responsibilities

• Set up, launch, and monitor CRM communication campaigns across multiple channels (email, SMS, push, messengers, in-app), including both one-time and automated flows.
• Independently create and maintain a promo calendar of campaigns and communications.
• Configure and launch bonus and promo mechanics (from welcome offers to reactivation programs).
• Conduct A/B testing to improve campaign effectiveness and customer engagement.
• Apply deep segmentation to target different customer groups.
• Monitor and analyze engagement, deliverability, and conversion metrics, applying insights to optimize future campaigns.
• Work with Tableau / Power BI and internal dashboards to analyze campaigns and evaluate business metrics.
• Provide regular reporting aligned with business KPIs.
• Collaborate with analytics, product, content, design, support, and marketing teams to ensure smooth execution of campaigns.
• Drive retention growth by implementing and developing gamification practices.

• 2+ years of experience as a CRM Manager in the iGaming industry (casino/sports).
• Hands-on experience creating and managing different types of campaigns (welcome → reactivation).
• Practical knowledge of CRM platforms (GR8, Ultimove, Smartico, Salesforce, or others).
• Strong experience with Tableau / Power BI and good understanding of business metrics.
• Solid knowledge of engagement and deliverability metrics, with proven ability to work with them effectively.
• Analytical mindset, detail-oriented, organized, and capable of managing multiple campaigns simultaneously.
• English level: B1+ (sufficient for internal communication and content review).

Nice to have

• Experience with additional CRM or marketing automation platforms.
• Participation in strategic sessions and/or budget planning.

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance
• Mental Health Support
• Sport Activities
• Language Courses
• Automotive Services
• Veterinary Services
• Home Office Setup Assistance
• Dental Services
• Books and Stationery
• Training Compensation
• And yes, even Massage!

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.