Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
Reviewing and optimising the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimise digital marketing performance.
Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Driving performance marketing via SPECIFIC_EXPERIENCE.
Working on app store optimisation.
Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
Designing and developing strong employer branding strategy.
Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
Analysing and interpreting metrics to measurethe success of employer branding initiatives.
The Profile
You have at least 1 year experience ideally in Digital Marketing or Social Media within Financial Services and IT industry.
Experience within would be a strong advantage.
You are a strong team player who can manage multiple stakeholders
You enjoy finding creative solutions to problems
You are a strong networker & relationship builder
The Employer
Our client is a complete digital platform that empowers service-based businesses to simplify their operations and grow online.
... audience.With SEO and digital marketing support, we help you improve ... reports on the digital marketing portfolio.Driving performance marketing via SPECIFIC_EXPERIENCE.Working on ... year experience ideally in Digital Marketing or Social Media within Financial ...
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