J. Blanton Plumbing is a consumer marketing company first (We’ve grown from $5M in revenue in 2022 to nearly $40M today)—we just happen to operate in the home-services category. We are not a traditional home services company.
We’re already one of the fastest-growing residential service brands in the U.S., and we’re building the most respected and innovative company in the industry over the next 30 years.
With the heart of a startup, we’re disrupting one of the country’s oldest categories through high-velocity growth, brand marketing, and world-class performance media. Our ambition is to build a $500M+ direct-to-consumer brand within the next 10 years.
What You’ll Own
You will own our paid acquisition engine end-to-end. This is a very hands-on role.
You will design and operate a full-funnel performance marketing system focused on booked appointments and completed jobs—not vanity metrics.
Paid Social & Performance Media
Own and scale Meta, TikTok, and YouTube with booked appointments and completed jobs as the north-star metrics
Design and operate a full-funnel performance system that turns attention into revenue
Run disciplined testing with clear hypotheses across creative, offers, audiences, and placements
Build and operate a content machine, creating a repeatable process for generating ideas, producing creatives, and testing at speed
Launch and test interactive quiz-based and funnel-driven experiences to increase intent and booking rates
Control and deploy paid media budgets with ruthless focus on CPCA, CAC, MER, and scale
Own performance outcomes. If booked appointment costs or CAC are off, you are responsible for diagnosing and fixing them
Content Machine (Core Focus)
Leverage AI tools, third-party UGC creators, and our in-house editing team to produce performance-driven creative at speed
Create sharp, unambiguous creative briefs that define:
Hooks (why someone stops scrolling)
Angles (why they should care)
Messaging and objections
Clear do’s and don’ts
Turn performance data into repeatable systems—double down on what works, kill what doesn’t, and move fast
Measurement, Attribution & Accountability
Own paid media tracking and attribution across platforms
Monitor and optimize toward CPCA, CAC, MER, and ROAS
Produce weekly performance updates focused on:
What was tested
What worked
What didn’t
What ships next
Maintain a clear performance narrative tied directly to revenue
Your Scorecard (KPIs)
Booked appointments driven by paid social
Cost per Completed Appointment (CPCA)
CAC, MER, and ROAS at scale
Creative velocity (new concepts shipped weekly)
Share of spend allocated to winning creatives
Requirements
3–5+ years hands-on paid social media buying experience in the home improvement industry
Proven experience driving results with UGC-style creative
Strong creative testing discipline (not just audience or bid tweaks)
Comfortable working closely with creators, editors, and operators
Strong analytical foundation with clear understanding of CAC, MER, ROAS, and attribution
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