CRM & Retention Lead

Описание

We are looking for a CRM & Retention Lead with strong expertise in developing data-driven retention strategies, customer lifecycle management, and personalized communication to boost player engagement and lifetime value in the iGaming sector. The ideal candidate will drive loyalty programs, optimize CRM campaigns, and collaborate cross-functionally to enhance player retention and revenue growth.

• Own and be accountable for key performance metrics: Turnover, GGR, Retention Rate, Reactivation, and Churn.
• Build a structured CRM process framework: planning, launching, QA, automation, and results tracking.
• Manage all user communication channels: email, push, in-app messages, SMS.
• Design CJMs and personalized campaigns for key segments (e.g., FTDs, VIPs, inactive users).
• Audit and evolve CRM functionality by implementing new mechanics and optimizing existing ones.
• Collaborate closely with Product, Casino, Antifraud, Promo, VIP, and Content teams.
• Cultivate a strong internal CRM culture: focus on process, analytics, and team development.

• 2+ years of experience in a managerial role within CRM or Retention, specifically in iGaming or high-LTV digital products. 
• Strong process-oriented mindset: seeks order, stability, and scalable systems.
• Expertise in key iGaming metrics: GGR, ARPU, LTV, Churn, Turnover.
• Experience working with ROI and performance analytics.
• Skilled in automating repetitive tasks, optimizing workflows, and scaling retention efforts.
• Leadership qualities with the ability to mentor, grow, and share expertise within a team.

Nice to Have:

• SQL knowledge or experience collaborating closely with data analysts.
• Experience building CRM communication strategies or loyalty mechanics.
• Hands-on experience managing promo budgets and evaluating ROI.
   

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance
• Mental Health Support
• Sport Activities
• Language Courses
• Automotive Services
• Veterinary Services
• Home Office Setup Assistance
• Dental Services
• Books and Stationery
• Training Compensation
• And yes, even Massage!

Ready to Take the Leap?

Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality.

At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry.