Head of Growth Marketing (B2C Mobile, US Market)

Описание

Head of Growth Marketing (B2C Mobile, US Market)

Ekreative is a leading full-cycle product development power house. We design, build and grow new and already existing SaaS platforms and mobile apps for world-wide brands, while also crafting and launching our own successful IT products.

We’re committed to our vision of helping companies build world class technology platforms, and are trusted by 250+ business leaders from companies of all sizes, including Fortune 500 brands since 2010.

What makes us great is our experience and ability to achieve success for the end user through simplicity and creative solutions to complex problems.

We are purposeful about every decision: how we hire, build long-lasting partnerships with our clients, set our development procedures, and impact social change with our finances. Since the very beginning, Ekreative has been committed to giving away a significant portion of our profit on a monthly basis to various charities, influencing thousands of lives.

We are looking for a Head of Growth Marketing to join our team. Templify is a high-growth mobile/web ecosystem that helps creators and businesses produce high-quality video content using professional templates.

Responsibilities:

Own the full growth funnel: acquisition → activation → retention → monetizationDefine and execute the growth strategy aligned with company's revenue goalsLead and scale a high-velocity experimentation culture (A/B testing across funnels, onboarding, paywalls, pricing)Optimize subscription monetization (pricing, packaging, trials, paywalls, offers) to maximize ARPU/ARPS and LTVAnalyze product and marketing performance using tools like Amplitude and translate insights into scalable growth initiativesIdentify and unlock new growth channels (paid, organic, partnerships, virality loops)Conduct deep market and competitor analysis (funnels, creatives, pricing strategies)Drive user research to uncover growth opportunities and reduce friction across the user journey

Requirements:

4+ years in Growth / Product / Product Marketing with at least 1 year in a leadership role in a product companyProven experience scaling B2C mobile apps (preferably subscription-based) in the US marketProven track record in scaling UA campaigns specifically within Instagram (Meta Ads Manager)Strong expertise in product analytics (Amplitude, Mixpanel, etc.) and experimentation frameworksHands-on experience with monetization strategies (subscriptions, paywalls, pricing optimization)Deep understanding of mobile growth metrics: LTV, CAC, retention, churn, ARPUData-driven mindset with strong prioritization and decision-making skillsEnglish: Upper-Intermediate or higher

We offer:

Competitive reward for the provided servicesCollaborative and supportive team of professionalsGrowth through a Mentorship Program, regular feedback, and one-on-one meetings with PM and HRPartial reimbursement for medical insurance, sports activities, and English language coursesGenerous leave policy - 22 days of annual leave, 10 paid sick days per yearPersonal equipment policy offering MacBooks along with all necessary hardware and software for workFinancial support for employees during specific life events (weddings, childbirth, etc)A people-focused corporate culture that prioritizes employee well-being