Marketing Specialist and Content Writer

Описание

About us

We’re united by a core belief that airlines should have more control over their technology. The journey to GO7 started with the acquisitions of AeroCRS, WorldTicket and AirBlackBox. Now under a new leadership team, the companies are being unified to create a forward-looking and ambitious travel technology company. 

We’re entering an exciting, high-growth phase, we’re a challenger working to take on the goliaths of the industry to improve the experience for both travelers and travel companies and are committed to speed up the industry transformation that’s underway. With solutions across PSS, Order & Offer Management, Distribution technologies, Next Generation Interlining and Mobile App to name a few we have a wide product portfolio and already count over 100 airlines as customers.

It’s an exciting time to join, we’re well into our scale-up phase, we have a powerful technology roadmap and the Commercial Team are at the heart of making our ambitious growth targets a reality. As we look to double our customers and triple our revenue over the next 18 months we’re looking for entrepreneurial and ambitious commercial thinkers and sales specialists to join our team. The runway is set. Are you ready to join us?

The Job Description

We are looking for a communications and marketing specialist to help us grow engagement with our global community of travel agents, OTAs, and TMCs.

In this role, you will lead communications targeted at travel agencies that book airline tickets through the WorldTicket distribution platform (W2). Your goal is to increase awareness, engagement, and ultimately ticket sales on W2 ticket stock.

You will plan and execute campaigns across email, LinkedIn, and web channels — highlighting airline partnerships, new routes, promotions, and distribution opportunities available through WorldTicket.

You will work closely with our OTA & TMC sales team, airline partners, and commercial leadership to translate commercial priorities into clear, engaging communications for travel agents worldwide.

This role owns the process end-to-end — from campaign idea and content creation to launch, performance tracking, and optimisation.

This role can be based in any one of our hubs in Warsaw or Kyiv. Having a global team and customer base, we provide a highly dynamic and international work environment with daily considerations around different cultures, multiple time zones and various business requirements from our customers. We work in an online agile environment, with teams in multiple locations with flexible home working options available.

Your day to day

• Plan and run marketing campaigns
  Translate commercial priorities (airline launches, route announcements, promotions, incentive campaigns) into communications targeted at travel agents.

• Own the email channel
  Create and send campaigns to the global travel agent database, including airline announcements, route launches, promotions, and educational content. Segment audiences and track campaign performance.

• Create content for travel agents
  Produce clear and engaging B2B content across channels, including email campaigns, LinkedIn posts and carousels, and website/microsite content.

• Promote airline partners
  Work with airline partners and internal teams to promote new partnerships, routes, and ticketing opportunities available through WorldTicket.

• Collaborate with commercial teams
  Work closely with the OTA & TMC sales team, airline distribution team, and customer success team to align communications with commercial priorities.

• Monitor performance and optimise campaigns
  Track engagement and campaign results and use insights to improve future campaigns.

• Build processes and identify new engagement opportunities
  Help develop scalable ways of working for travel agent communications and experiment with new formats or channels to grow engagement.

Requirements for the role:

• Demonstrable ability to plan and lead communications campaigns across a variety of channels deploying different tools and tactics

• Experience building and managing content calendars 

• Track record of building relationships with specific audiences and delivering on campaign KPIs

• Experience working in partnership with customers and/or brands for campaigns 

• Some knowledge of travel industry, the value chain and different audience groups

• 3+ years in communications or marketing

• Experience working with OTAs, TMCs or in a B2B/SAAS related role is desirable but not essential 

• Fluent English. Knowledge of other languages will be a huge benefit

About you:

• You love marketing, communications and are passionate about ROI and measuring channel effectiveness 

• You’re entrepreneurial, highly commercial and know how to spot an opportunity

• You’re up for working in a high-growth environment and can operate amidst ambiguity

• You’re a people person, you love networking and converting conversations into leads

• Possess high level of energy and integrity, positive attitude, empathy

• You’re a team player, you’re collaborative and know the boat goes faster when we work together and each plays our part

• You’re autonomous, you have the ability to self-manage 

• You have a passion for travel, people and deep respect for different places and cultures is a must!