Growth Manager (B2B)

Описание

Meet Aperture

At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners. Through data-driven strategies, we harness our expertise in performance marketing, creative strategy, and product optimisation to achieve outstanding results.

Founded in 2022 by industry visionary Hannah Parvaz, we’ve quickly made waves. Already recognised as Business Consultant of the Year and named 2024’s Most Innovative Growth Agency, our trajectory is nothing short of extraordinary.

Now, as we prepare to scale new heights in 2025, we’re building a dream team to fuel our ambitions. This is your chance to join us and be part of our incredible growth story. Are you ready to make an impact?

Our Culture:

• Growth mindset. We're hungry to learn and improve.
• Take full responsibility for every outcome—no excuses.
• Obsess over results. We're here to make a measurable impact.
• We’re data-obsessed. We let numbers, not opinions, guide our decisions.
• Client success is our success. Period.
• No ego. The best idea wins, regardless of who it comes from.
• Radical candour. We give and receive honest feedback to fuel growth.

Work from anywhere

Embrace our remote-first culture that prioritises impact over location. Work from wherever you're most productive, while enjoying meaningful connections with the team in London from time to time. We bring everyone together regularly for inspiring sessions and great conversations over amazing food—because the best ideas often start with "what if?"

Role overview:

We’re hiring a Growth Manager (B2B) to own multi-channel performance for our B2B clients, with a clear specialism in LinkedIn. You’ll design and run full sales funnels across the channels that make sense for each audience and objective - with LinkedIn as a core focus, supported by Meta, Google/YouTube, and any other platforms that can drive meaningful results.

You’ll balance demand creation and demand capture, building and optimising high-converting landing pages and managing post-click journeys with a structured CRO approach. You’ll also work closely with our creative team to bring ideas to life - shaping briefs, testing concepts, and ensuring every campaign has the right creative and messaging to perform.

From time to time, you’ll collaborate with our CRM specialist to ensure tracking, attribution, and data flow are set up correctly between marketing and sales systems.

For the right person, this role will evolve into B2B Growth Lead, shaping how Aperture builds and scales growth for high-consideration, human-first brands.

*must be able to work in the UK timezone.

Requirements

Full-funnel strategy

• Plan and manage end-to-end B2B funnels across awareness, consideration, and conversion.
• Define audience segments, buying stages, and messaging hierarchies that address human motivations and business needs.
• Pair brand-building and thought leadership with performance tactics that convert qualified demand.
  
  

Channel ownership (LinkedIn-first, multi-channel remit)

• Lead LinkedIn strategy and execution: audience construction, format selection, testing plans, and ongoing optimisation.
• Run complementary programs across Meta and Google/YouTube; select additional channels as needed by ICP and objective.
• Manage budgets, pacing, and learning agendas across multiple accounts and geographies.
  
  

Landing pages and CRO

• Architect, brief, and optimise high-converting landing pages and post-click flows.
• Design structured tests (offer, headline, proof, layout, friction reduction) and implement continuous CRO improvements.
• Ensure message-match from ad to page to nurture.
  
  

Measurement and attribution

• Set up and QA tracking (tags, pixels, server-side/Conversions APIs) and ensure reliable data flow to analytics and CRM.
• Report on metrics that matter: MQL→SQL, opportunity rate, pipeline value, sales velocity, and payback - not just CPL.
• Translate results into clear next actions and roadmap recommendations.
  
  

Creative and messaging

• Brief and iterate creative with the Creative Strategist, aligning formats and narratives to funnel stages.
• Test hooks, offers, and proof points systematically; scale winners and retire fatigue.
• Maintain brand and regulatory compliance across placements.
  
  

Client ownership and collaboration

• Own relationships with assigned B2B clients—strategy, execution, communication, and results.
• Partner closely with the CRM specialist where needed to establish lifecycle stages, lead scoring, and revenue reporting.
• Coordinate cross-functionally with creative, data, and design to deliver integrated campaigns on time.