E-mail Marketing Manager

Описание

We are one of the leading digital media and entertainment companies globally, producing positive, engaging and original content in 17 languages for people of all ages. 

Known for award-winning art and pop culture magazine Bored Panda and TOP DIY channels like Crafty Panda, we fight the world's boredom at an unprecedented speed: 160 million page views per month and 62 billion video views per year.

We are one of the leading tech-driven media and entertainment companies, producing uplifting content in 17 languages for people of all ages. Known for award-winning art and pop culture magazine boredpanda.com and TOP DIY channel Crafty Panda, we fight the world's boredom at an unprecedented speed: 160 million site views per month and 62 billion video views per year. Our team comprises over 500 creative individuals who work from 42 different countries and 3 offices, located in Vilnius, Lithuania.

We are excited to announce that we are currently looking for a talented  E-mail Marketing Manager to join our team for the award-winning art and pop culture magazine “boredpanda.com”. Prepare to work for a leading publisher of uplifting stories that cure boredom all over the world! 

What You Will Do:

• Take an entrepreneurial approach to the role, working collaboratively with creative, marketing & product teams to support key initiatives and get things done;
  
• Research competitors and identify their processes and successful practices;
  
• Implement new types of newsletters and e-mail marketing campaigns, their automation, and evaluate their performance;
  
• Work with the data analytics team to analyse readers’ behaviours and adapt our strategies to that;
  
• Collaborate with developers to automate processes and improve workflows, ensuring seamless integration between platforms;
  
• Ensure flawless execution of campaigns by applying strong technical knowledge of HTML and CSS when building or troubleshooting templates;
  
• Understand how data and content move across different systems (CRM, CMS, ESPs, analytics tools) and ensure consistency, compliance, and efficiency;
  
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  
  

What We Expect:

• Proven experience managing a large-scale email marketing program;
• High technical proficiency with the ability to build, edit, and troubleshoot responsive HTML/CSS email templates;
• Expertise in email marketing software (ESP/CRM platforms), automations, and integrations with other systems;
• Strong understanding of how data and content flow across multiple systems and the ability to optimize processes around that;
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL);
• Proven work experience in growing, engaging with, and analysing the performance of a large email marketing database;
• Experience building an email marketing campaign from scratch;
• Experience with managing and optimizing paid newsletters is a plus;
• Familiarity with analytical and database tools;
• Strong ownership since we will be trusting you to implement and improve the process.
  

What We Offer:

• The flexibility to work fully remotely;
• Collaboration with a diverse, international team of talented individuals;
• A supportive and encouraging work environment.