Set up and launch CRM communication campaigns, including one-time and automated email flows.
Develop and maintain communication templates for: email campaigns, sms messages, push notifications (including in-app push and pop-ups), notification center messages.
Run A/B and multivariate tests to identify high-performing content, timing, and targeting strategies.
Monitor key performance indicators on a daily basis: deliverability, bounce rate, open rate, click rate, unsubscribe rate, etc.
Investigate delivery issues, increasing unsubscribe rates, or poor engagement and propose actionable solutions.
Communicate with messaging providers (email/SMS/push) to resolve technical issues, ensure stable sending, and manage domain configurations (SPF/DKIM/DMARC when needed).
Maintain documentation related to templates, tests, delivery settings, and performance tracking.
Collaborate closely with designers, developers, and analysts to implement and continuously improve CRM communication processes.
Qualifications
2+ years of experience in CRM communication (email/SMS/push).
Strong understanding of engagement and deliverability metrics and how to work with them effectively.
Hands-on experience with Email Service Providers (ESPs), marketing automation tools, and tracking systems.
Advanced experience in email design (HTML is a plus).
Ability to identify and troubleshoot technical issues related to campaign delivery.
Critical thinking and a solution-oriented mindset.
Nice to Have:
Experience in iGaming, fintech, or e-commerce industries.
Familiarity with legal and technical constraints for email and SMS communications.
Experience working with omnichannel marketing platforms (e.g., Braze, OneSignal, Leanplum, Exponea, etc.).
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