Senior / Lead Media Buyer (AdNetworks) for Approach X

Описание

Main verticals: iGaming, Affiliate Marketing, Online Dating, FinTech, Apps

Expertise: Affiliate, Media Buy, Product/Project, Sales / Bizdev, Finance, Operations, Payment, Web development, iOS & Android

• 160+ candidates placed each year
• 33 countries covered
• 120+ satisfied clients
• 13+ years in business
• <8% replacement rate

We offer a range of video units, native ads and banner creatives. Thanks to the combination of the brand and performance ads powered by our in-house landing pages, we increase your revenues, conversion and retention rates.

Approach X performs in-depth automatic and manual antifraud analysis, including user data and other information from our traffic sources. Our professionals inspect and interpret the legitimacy of traffic sharing daily reports with our partners.

Our company works with direct traffic and direct advertisers only. We show real stats to publishers, pay for tests and provide a fair revenue share. 

The company is seeking a Senior / Lead Media Buyer who can both run campaigns and take leadership responsibility: finding new sources, auditing existing funnels, and ensuring the team of 3–4 buyers works with maximum efficiency.

Key Responsibilities

• Run and scale ad campaigns with focus on high ROI across push, popunder, banner and display networks.
• Continuously search for new traffic sources, funnels, and approaches to fight traffic fatigue and open new growth opportunities.
• Audit team performance, identify gaps, implement process improvements.
• Lead and mentor a team of 3–4 media buyers, ensuring reporting discipline, creative variety, and best practices.
• Analyze campaign metrics (ROI, LTV, funnels) and prepare reports for management.
• Conduct A/B tests, optimize conversion funnels, and adapt campaigns to market changes.
• Maintain knowledge of regulations, advertiser requirements, and compliance.

Requirements

• 4+ years of experience in performance marketing (dating or adjacent verticals preferred).
• Proven record of finding new sources and scaling traffic profitably.
• Strong understanding of funnels, LTV, and creative testing.
• High analytical skills and ability to implement audits and process improvements.
• Solid knowledge of DSPs and tracking systems (Voluum, AdsBridge, RedTrack, etc.) including S2S setup.

Will Be a Plus

• Experience with native ad networks (Taboola, Outbrain, Yahoo, Revcontent, MGID, NewsBreak).
• Experience with Taboola/BlackHat-like approaches.
• Product-side background (direct dating advertiser, backend monetization, LTV optimization).

We Offer

• Remote working mode.
• Participation in industry conferences and summits.
• Competitive remuneration with performance-based bonuses.
• Direct work with advertisers, transparent stats, and strong infrastructure.
• The chance to impact processes and lead a senior-level buying team.