Market Research Analyst | Laba Group

Описание

Laba Group is an international EdTech company. We help people gain relevant knowledge and advance their careers. Together with 800+ colleagues, we operate in 8 markets and develop 5 educational brands.

Over the past 9 years, we have launched 1400+ courses from experts at companies such as Google, Microsoft, Netflix, and Nike.

We have also created 5 online education brands:

• Laba — a professional development service
• Skvot — an online school of popular culture
• robot_dreams — an educational platform for growth in IT
• Vocabulaba — an English language school for professionals
• elvtr — a platform for creative and corporate careers in the US and UK
  

At Laba Group, we are scaling rapidly: the number of markets, audiences, and courses is growing. To move strategically and launch truly needed products, we need a Market Research Analyst for Ukrainian market who will research topics, test hypotheses, study the labor market and trends, and analyze competitors and internal data. This role is a mix of analytical thinking, attention to detail, and close collaboration with product and marketing teams.

Your tasks:

• Conduct marketing research: analyze the labor market, competitors, trends, and search demand.
• Use internal data to find niche topics, under-covered areas, and potential for relaunches.
• Formulate hypotheses about course topics, taking into account target groups, experience levels, and industries.
• Validate hypotheses through data: demand, job openings, competitor analytics, history of your own portfolio, etc.
• Document research: checklists, tables, short analytical reports, presentations.
• Work in Coda: design templates, reports, sources, save examples.
• Collaborate with teams of producers, analysts, and marketers to agree on topics and launch strategies.
• Propose new approaches and sources for research, help improve our methodology.
• Interpret data in Power BI — see insights, propose new visualizations, formulate requests to analysts.

Requirements

Skill pack for high-quality task performance:

• 2+ years of practical experience in sociological and marketing research — you know how to work with secondary and internal sources, search for and verify information in open data;
• Analytical thinking — you see connections between numbers, trends, and products, form hypotheses, and know how to argue them.
• experience working with digital analytics tools: GA4, Search Console, Semrush, YouScan, or other market trend monitoring tools, confidently reading analytics in Power BI;
• systematic and structured approach — not only in your head, but also in documents.
• You maintain reports, templates, and knowledge bases in Coda or similar platforms;
• You propose new approaches, sources, and process improvements — in other words, you help develop the research system itself;
• Experience with research and development of educational products is a plus.

Benefits

Why Laba Group:

• Flexible schedule: full-time with a loyal approach. We are focused on results, not on tracking time.
• Format: remote or hybrid. If you live in Kyiv, we will be happy to see you in our pet-friendly office in Podil (there is a generator and shelter). For the Kyiv team, we practice a hybrid format and encourage coming to the office for more exchange, interaction, and live insights.
• Unlimited vacation after 6 months of working with us. You determine your own needs and adjust them depending on your workload.
• Support in the form of compensation for external training, sports, mental and physical health. Keep your resources in balance and don't neglect them.
• We value quality development, so we provide our employees with free access to all Laba Group courses. Choose the direction that interests you and reach new heights with us.
• Expertise and practicality: we provide only relevant information from market experts that can be immediately applied in practice and used to change your workflow while you are still learning. Our products are designed for decisive action in business or career.
• The opportunity to become part of a community of 800+ teammates from 8 countries around the world, exchange experiences, and spend time together at corporate gatherings.
• Vertical and horizontal development: 83% of our heads and leads have grown within the company.
• Initiative and development: we support an active position, bold ideas, and a willingness to change. Going with the flow is not what Laba is about. Moving the world forward is.
• A global company with active scaling: we operate in 8 markets and launch products that change lives and careers for the better.
• No micromanagement or bureaucracy, only automated processes. Feel free to experiment, propose, and implement ideas.
• Participation in international projects and collaborations to spread new standards of education.
• A socially responsible environment: we organize charitable initiatives, donate, and support the Armed Forces.
• A dream team that will support you with memes and help you deal with fuckups. Work processes at Laba Group are about openness and mutual respect without silence.

Our recruitment process is transparent and straightforward: apply for a vacancy (there will be a few questions in the form that you need to think about) > interview with a recruiter > test > interview with the head  > offer in your mailbox.

We are not looking for perfection. We are looking for courageous individuals who are a good fit. 💛

Join the team. It will be an exciting journey.