Brand Specialist

Опис

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Please, apply till April 11th

Role: Temporary, until 30.09.2026

Brand Specialist 

What this position is about – Purpose: 

As a Brand Specialist for Winston, you will work closely with the team to coordinate brand campaigns and develop communication materials. Your goal is to maximize market share, potential, and profitability while ensuring campaigns align with brand guidelines and objectives, effectively managing budgets, agencies, and key stakeholders. 

What will you do – Responsibilities: 

Translate brand strategy into annual activation plans, ensuring impactful consumer programs; 

Develop and execute brand activation campaigns, including consumer promotions, trade activations, and communication materials (digital, print, POSM); 

Monitor and analyze campaign effectiveness, providing performance evaluations and recommendations; 

Manage brand activation budgets efficiently, ensuring cost-effective investments; 

Oversee relationships with Brand & CRM agencies and internal stakeholders (Sales, Legal, Finance, Corporate Affairs, etc.); 

Assist in monitoring brand performance, preparing data-driven reports and presentations; 

Support the development of digital platforms and related programs. 

Who are we looking for – Requirements: 

Education: University degree; 

Work experience: Minimum 1 year in Brand Marketing, Trade Marketing, or Commercial roles; 

Language: Romanian and English proficiency; 

Other skills and knowledge:  

Experience in brand positioning, communication (BTL), and project management; 

Understanding of marketing mix, consumer behavior, and segmentation; 

Strong analytical and reporting skills to track brand performance; 

Excellent communication, presentation, planning, and organizational skills; 

Ability to work collaboratively across teams and manage multiple projects effectively; 

Proficiency in MS Office (Excel, PowerPoint, Word). 

What to expect: 
 

Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a family leave policy. For more details on local policies, speak with the Talent Advisor. 

What are the next steps:  

Interview with GBS Talent Advisor; 

Personality test; 

Business Case; 

Interview with the Group Brand Manager and the local P&C. 

All applications will be reviewed. Be aware that you will receive the call from Poland (+48 prefix) as our Global Business Services is based in Warsaw. Thank you very much for your interest in the role. 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.