Product Marketing Manager

Описание

We're Rist Labs — a cofounding studio building ethical, AI-powered B2C products that matter.

What you'll do:

• Generate hypothesis backlog to optimize performance of existing web funnels.

• Run A/B testing to improve key metrics (CR, LTV) and scale successful results.

• Research new directions: user needs, pains, and motivations; and build new acquisition funnel end-to-end.

• Analyze market and competitors for new growth opportunities.

• Conduct users' interviews to better understand our persona and deliver value.

• Work with key metrics: CR across all funnel steps, LTV/CAC, as well as overall marketing spend.

• Work in close collaboration with Creative Marketing and User Acquisition.

You'll be perfect if:

• You have at least one year of experience as a product marketing manager in the field of web funnels.

• Have hands-on experience in A/B testing and can connect hypothesis to business outcome.

• You have a strong analytical mindset and know how to work with key marketing metrics ( CR, CPA, AOV, LTV, ROI).

• You have experience with Amplitude, MixPannel or similar analytics tools.

• Your see acquisition funnel as a holistic journey that starts from a creative and positive product experience (not just purchase).

• You seek ownership and want to implement your vision end-to-end.

• You have great communication and collaboration skills.

• English level is Upper Intermediate.

What we offer:

• Office/hybrid work format. Our Kyiv office is a hub for teams of all products.

• Freedom to build. No micromanagement. No policies. Full ownership of your ideas.

• Top-tier team. You’ll work with proven operators, product thinkers, and creatives.

• Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go.

• Paid vacation + sick leave.

Perks:

• We benchmark salaries globally. We want you to feel valued, and paid like it.

• English courses.

• Apple gear, because we don’t believe in slow laptops or slow ambition.

• Company-paid lunches (because hungry brains don’t build great stuff).

• Interview with recruiter (Google Meet) – 45 min.

• Test assignment.

• Technical interview – 1 hour.

• Culture-fit interview – 1.5 hours.