Senior Ecommerce PPC Specialist (Google & Meta Ads, Remote)

Описание

The Offer

• Opportunity within a company with a solid track record of performance

The Job

Key Responsibilities

• Set up and optimize Google Shopping & Performance Max campaigns for ecommerce brands.
• Manage Meta Ads product catalogue campaigns, dynamic retargeting, and seasonal promotions.
• Conduct SKU-level bid and budget optimization based on margin and performance.
• Optimize product feeds via Google Merchant Center & Facebook Commerce Manager (titles, descriptions, GTINs, attributes).
• Implement conversion tracking (GA4, GTM, UTM tagging, enhanced conversions).
• Run A/B creative and offer testing to improve CTR and ROAS.
• Analyze performance and produce clear, actionable reports for our PPC lead.
• Suggest scaling strategies based on AOV, LTV, and market trends.

The Profile

Required Skills & Experience

• 3+ years running profitable ecommerce PPC campaigns at scale (50K+/month ad spend).
• Proven track record with Google Shopping, Performance Max, and Meta Ads.
• Deep understanding of product feed management and feed optimization best practices.
• Strong experience with Google Merchant Center and Facebook product catalogues.
• Data-driven mindset with ability to pivot campaigns quickly based on results.
• Proficiency with GA4, GTM, UTM tracking, and attribution models.
• Excellent written English and ability to communicate findings clearly.
• Experience working with Shopify (or similar platforms) and integrating feeds.

Nice to Have

• Experience with Klaviyo, email flows, and integrating PPC with retention marketing.
• Knowledge of TikTok Ads for e-commerce.
• Familiarity with scripts and automation for PPC optimisation.
• Experience in North American markets.

What We Offer

• Ongoing work with multiple e-commerce brands in different industries.
• A clear role — you own the technical delivery, we handle client relations and creative production
• Collaborative environment with a team that values profitability, efficiency, and creativity.
• Opportunity to grow into a long-term partnership with a leading Canadian marketing agency.

The Employer

Our client is a Google Partner and B Corp certified agency focused on one thing: delivering results.