Programmatic SEO Engineer

Описание

We’re looking for a technically skilled Programmatic SEO Engineer to help us scale SEO landing pages intelligently and efficiently. You’ll be responsible for building dynamic content systems, using APIs and templates to generate high-value, high-intent pages (e.g., location × service, product × use-case). This role combines SEO best practices with front-end engineering and back-end data integration.

Key Responsibilities

• Design and develop programmatic page templates that scale across thousands of keyword combinations

• Integrate with APIs, datasets, or CMSs to auto-populate content (e.g., pricing, location info, product specs)

• Ensure all generated pages follow SEO best practices (internal linking, metadata, schema, canonical tags, etc.)

• Implement dynamic content logic based on user location, intent, or funnel stage

• Collaborate with SEO Strategists and Content Managers to prioritize clusters and scale content that drives ROI

• Monitor indexation status, crawl budget impact, and ranking performance for programmatically created pages

• Optimize Core Web Vitals, mobile-friendliness, and clean markup for scaled page templates

• Build internal tools or scripts to support scalable content operations

Key Traits

• Builder mindset — loves automation, repeatability, and scale

• Strong communicator with both SEO and engineering teams

• Analytical and aware of performance, crawl efficiency, and SERP impact

• Detail-oriented yet capable of building fast, scalable systems

Qualifications

• 3–5 years of experience in web development, SEO engineering, or automation-based content systems

• Proficient in HTML, CSS, JavaScript, Python (or another backend scripting language)

• Experience with headless CMSs, templating engines (e.g., Jinja, Handlebars), and content APIs

• Deep understanding of SEO principles, particularly at scale (indexation, canonicalization, duplication)

• Comfortable working with structured data (JSON, XML), databases, and analytics tools

• Familiarity with frameworks like Next.js, Vue, or other SSR/ISR-capable stacks is a bonus

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.

• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.

• Familiarity with A/B testing tools and CRO practices.

Bonus Skills

• Experience in scaling topical clusters and hub/spoke models

• Familiarity with programmatic SEO or dynamic landing pages

• Background in journalism or content writing