Business Solution Architect (Data Segmentation & Activation)

Описание

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Pease apply by 18 July 2025

 

 

Business Solution Architect (Data Segmentation & Activation)

 

Purpose:  

 

The Business Solution Architect will lead the strategic design and evolution of our consumer data and marketing automation ecosystem. This role will focus on aligning business objectives with technology capabilities, particularly in the integration of Consumer Data Platforms (CDPs), Marketing Automation tools, and messaging/notification platforms.

This role is responsible for defining a scalable, future-proof architecture that enables the collection of consumer data from multiple sources, the implementation of a robust and flexible data model for segmentation, and the orchestration of omnichannel marketing and transactional communications.

The ideal candidate should combine a strong technical background with a good understanding of the Martech business processes, including the customer journey.

We are looking for a strategic thinker with a passion for leveraging data to drive consumer engagement and business outcomes, with the ability to liaise effectively with business and technical teams.

 

 

Responsibilities:

 

Business Solutions Architecture and Design  

 

 

Develop and maintain robust, scalable, and secure solution architectures for Consumer Data Platforms (CDPs) and Marketing Automation systems, including batch and real-time data pipelines, ETL/ELT processes, and data quality frameworks, ensuring alignment with organizational standards and industry best practicesDefine business-driven data models and segmentation frameworks that support personalized, omnichannel marketing and transactional communications across the customer lifecycle

 

 

Martech Integration Strategy Development

 

 

Lead the development of a cohesive integration strategy across marketing technologies—including e-commerce platforms, consent management systems, and messaging tools—to build a unified and efficient Martech ecosystemPartner closely with technical solution architects to ensure smooth data exchange, system interoperability, and end-to-end integration across platforms

  

 

Business–Technology Alignment

 

 

Act as a strategic liaison between business stakeholders and technical teams, ensuring alignment of solution designs with business objectives and facilitating successful implementation

 

 

Collaboration with Stakeholders

 

 

Work closely with cross-functional teams to gather and translate business requirements, challenges, and goals into actionable architectural strategies

 

 

Support for Engineering Execution

 

 

Provide architectural guidance and support to product engineering teams throughout the implementation lifecycle, ensuring adherence to design principles and technical standards

 

 

Maintenance of Technical Documentation   

 

Develop, review, and update technical documentation, including Solution Design Documents, integration blueprints, and data flow diagrams, to ensure clarity and consistency

 

 

Data Engineering Standards and Excellence

 

 

Define standards for data ingestion, transformation, cataloging, observability, and stewardship to ensure reliable, trustworthy consumer data

 

 

Continuous Improvement and Innovation

 

 

Evaluate and optimize existing solutions to meet evolving business needs, leveraging performance metrics, user feedback, and emerging technologiesContinuously monitor industry trends, innovations, and best practices in consumer data management and marketing automation to inform strategic decisions and enhance solution capabilities

 

 

Requirements:    

 

 

Bachelor’s degree in Computer Science, Information Systems, Engineering, or a related field Master’s degree in Data Science, Applied Math, or a related technical discipline is a plusFluent in English8+ years of experience in enterprise architecture, solution design, or technical leadership roles5+ years of hands-on experience with Consumer Data Platforms (CDPs), marketing automation tools, and customer engagement technologies3+ years designing or overseeing large-scale data engineering solutions (streaming & batch)Proven track record of leading cross-functional teams and delivering complex, integrated marketing technology solutionsExperience working in agile environments and collaborating with product, engineering, and business stakeholdersFamiliarity with data privacy regulations (e.g., GDPR, CCPA) and consent management practicesProficiency in data modeling, API integration, and cloud platforms (e.g., AWS, Azure, GCP)Hands-on experience with ETL/ELT tools (e.g., Fivetran, Airbyte), stream processing frameworks (e.g., Kafka, Kinesis, Pub/Sub), and orchestration (e.g., Airflow, Dagster)Familiarity with E-commerce platforms (e.g., Magento, Shopify, Salesforce Commerce Cloud)Understanding of data governance, identity resolution, and omnichannel orchestrationExperience with documentation tools (e.g., Confluence, Lucidchart, Visio) and project management platforms (e.g., Jira, Trello)

 

 

What to expect:   

 

Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.